Drake’s Career Will Never Be The Same…

Wow, this is sad. This is honestly really sad. So, Drake is suing Universal Music Group for using fraudulent tactics to boost the popularity of "Not Like Us." This is what Drake is alleging. Drake is signed to Republic Records, which is under Universal Music Group (UMG) for short.

Kendrick is under P.G. Lang slash Interscope, which is also under UMG. And Drake is honestly playing a very, very dangerous game. He's going after the CEO of UMG, which is Lucian Grainge—the same guy who helped you out and made you a star.

And now that you're not benefiting from the beef as much as Kendrick, they are mostly prioritizing Kendrick Lamar. However, because of this, you want to sue. You want to initiate an investigation and try to figure out what’s going on. This is the same label that benefited you, Drake. Drake wouldn't be where he is today without UMG.

There is no question. Drake has made UMG so much money throughout the years. Drake's catalog is very, very valuable. He feels betrayed, as anyone would; they should continue prioritizing him, but they have been prioritizing Drake for over a decade. The thing about these labels is that they don't really care about you.

They honestly don't. And for Drake to try to attack, you know, these labels—these labels don't really care about you. They honestly don't. For Drake to try to attack UMG just because he feels like it's not benefiting him, that's not fair. They pumped you up. They pushed you for decades on people. I don't know if you guys remember, but around 2018, Drake was on every single playlist, in every single genre, everywhere.

They were promoting him everywhere, across Spotify. And now he wants to sue. He's targeting both Spotify and iHeartRadio as well. As you can see on the screen, every rap beef you lost—period. This is a rap beef that you lost, and it's not benefiting you. Now you see how it feels not to be on top. Drake's not on top, pause on that, by the way. But still, come on, it's not benefiting you; you're not being favored, and it's not looking good right now because you're going at the label and targeting Lucian Grainge. Good luck.

And plus, he has a party next door tape he's going to drop. Party, good luck—they're not even going to prioritize you, they're not even going to rock with you like that. Yeah, of course Drake is still going to have his fans and stuff like that, but bro, Drake, just accept your loss. You lost, and you're only making it worse for yourself. You're making it worse for yourself. Drake is a sore loser; he's a sore loser. You lost the beef. And I guarantee you, if people favored "Family Matters" over "Not Like Us" and "Family Matters" and all those diss tracks, you know, if they were bigger than Kendrick's diss tracks, he wouldn't be suing. He wouldn't be doing all this.

Drake wouldn't be doing that. A Drake fan or Drake stan would have been like, "Oh, he took the loss. Kendrick lost. Oh, you guys are just mad."

But now that Kendrick is winning, Kendrick is Kendrick. Oh my God, it's insane. Kendrick flipped it, and now UMG is putting him on playlists. His songs are getting out there, and people are rocking with his music. And now you want to try to sue for what? Come on, man, you can't change the rules. Drake has been messy for years, going at people's family members and wives in diss battles and things of that nature. Drake has always been doing that, and now that Kendrick said, "You know what? Whatever," people are embracing it.

Hey, it's a rap battle. People have said worse than that in a rap beef. This is the softest move in rap history. Like, in rap beef history, this is soft. I'm sorry, but it's soft. You've been talking like, "Oh, Kendrick, I need you to drop." Nah, nah, nah, you're going to drop? Okay, Kendrick's been dropping, and it's not benefiting you. And now you want to sue? You can't change the rules, Drake. You can't do that. I don't have anything against Drake, but how does a guy who had a ghostwriter get to dictate the rules in a rap battle? That's not fair, man. It's like you're letting a dude who had a ghostwriter now dictate what we can do in the dirt.

Nah, dog, you’ve got to stay up there. You're beautiful up there. We love you up there. But don’t come down here and change the rules. That’s wrong because it’s war.

You can't expect any type of warfare—any type. Not just rap. There are no rules. There are no rules. You have to go into it knowing that anything can happen.

That's why your best bet is to not engage. Stay away from beef at all costs if you can. Pusha T just dropped an album. He released a diss track the next day and mentioned his wife. Now, he could have chosen not to make a record and simply punched Drake in the face when he saw him.

Because that's a violation. Once you bring someone's family into the mix, you don't know how Pusha T feels. He's about to get married, and you don't know how his wife feels — you've dragged her into the battle. Then you're asking him to follow a guideline; that's out of the question. Moreover, what you're asking him to do is not following tradition.

Pusha T is not a new rapper; he's been around for a while. There are no rules in this. This is definitely the beginning of the end. I'm not saying that if Drake drops a project, no one will stream it or anything like that, but in terms of Drake being everywhere and on top, all of that is over. So much has been exposed, and he should have never done this in the first place. He has already lost, along with all that other drama.

It was already kind of slowing down for Drake, but this right here is an all-time low for him. Imagine having a rap beef with somebody, you lose, and then you want to sue. Really think about that. I'm beefing with someone, I lose the beef, and now I'm going to sue after that? That's not hard, that's not tough; that's on some Karen-type of stuff, and I don't even like saying that word. But yeah, that's like some Karen-type of stuff. Come on, man, just accept your loss.

You lost. Us, bro. Kendrick is here. And this is not even me being biased or anything like that. Come on.

Like, bro, take your loss. The thing is, Drake got a little bit too powerful; he got a lot of money. Of course, he got a little bit too powerful. And then he thought he was bigger than the program. Like, Drake, you're not bigger than the program.

Like, don't try to challenge the people who help you out—go ahead. He could be good at what he's doing. He's trying to use his songs and his classic records as leverage, but he has to understand that the label is still getting paid off of your classic records like "Thank Me Later" and "Take Care." You know, from the early days and stuff. They're still making money from that catalog, which generates so much revenue. Do you really think they're going to...? Come on now. He's about to drop this project with Party Next Door, and I feel bad for Party because this situation is...

Supposed to be his moment, he was supposed to have this collaboration project with Drake. This was long overdue, and now that Drake is in the position he is now, you know, Party may not even benefit at all. I don't even know, man, at this point. But yeah, you want to come at the label that has helped you, that promoted you, that plastered you in front of everybody's face? You want to go at them just because they're prioritizing Kendrick and because Kendrick has momentum? Yeah, good luck with that next project. I don't know, man. This is really an all-time low for Drake. This is sad—honestly, really sad—and he's playing a very dangerous game. Both parties in this beef have been messy, of course. Drake was being messy; Kendrick was being messy. But you know what? Kendrick beat Drake at his own game. It is what it is. Like I said earlier in the video, had Drake been the winner in this beef, you wouldn’t see this situation unfold. You wouldn’t have lawsuits coming into play. Kendrick wouldn’t be suing either. This is rap, man. This is a rap beef; it’s supposed to get messy. This beef has been brewing for a while now. So now we have the finals—we're in the finals, baby! It's time to get crazy. They were both going crazy at each other, and Drake, you lost.

Take the L, accept it. But with you doing this, man, I don't know how Drake will be looked at. The same goes for this situation, obviously prior to this, you know, and on top of it, it's not just that UMG is prioritizing Kendrick more—they're putting him on more playlists and things like that. Drake hasn't been dropping good music like that; his songs aren't really sticking. That "Wagwan Delilah" feature he did, you know those other songs he was dropping—they made it onto Billboard for a little bit, but then they left. I think as of now, you've lost the beef; accept the L, and this will go down in history as the biggest L in battle rap history. I don't think anything can top this. This is sad; this is honestly sad. Damn, Drake, this is crazy. But yeah, let me know what you guys think down below. Do you think what Drake did was a weak move, or are you Team Drake or Team Kendrick? Whose music do you like? Just comment anything related to this down below in the comments.

Happy Thanksgiving! I really appreciate you all. A thumbs up would help me so much. With all that being said, thank you again for watching the video. I'm out!